It allows you to map the entire customer journey on a single page and visually maps out campaign flows through Pardot Engagement Studio actions, triggers and rules-based routing for automated lead nurturing. Use Cases for Page Actions . Pardot Page Actions - Expanded Wildcard Support OR Regex OR URL Contains String Prospects & CRM Records Pardot Page Actions are an amazing way to score Prospects based on a specific page visit OR using the wildcard feature, visit a page that matches the first part of a URL, and anything on the end beyond that first part of the URL. Here are a few use cases that demonstrate how they can benefit your team. Completion actions placed on Page Actions may not run if a prospect clicks a tracked link in an email that leads to a page with a Page Action. The one we are going to do is create Salesforce task. 1) Buyer Signal Pages. By default, Pardot applies a lead score to prospects who view your pages, but if you value certain pages more than others, you can apply page actions to notify a user or adjust a score more significantly. Transcript: – [Narrator] We’re going to have a Page Action deployed, based on a prospect visiting our pricing page. You can add them to any preordained list inside of Pardot, and you can also create a whole host of other activities. Pardot gurus love page actions for many reasons. This means Page Actions stand out from page views. In Pardot terms, these are called completion actions. Here you’ll see every time a prospect visits our pricing page, they’re going to have a list of actions that happens. Both need to be copied and values need to be updated. Completion actions: you can add completion actions to Page Actions, Score change: you can define an additional score on top of your Pardot org’s baseline scoring model for page views. However, for … A landing page in Pardot has two elements: the landing page itself and the form handler. 7 Pardot post-click landing pages to inspire your next page design (Keep in mind, for shorter pages, we’ve shown the entire page. ... Edit any other completion actions … Use Pardot’s automation tools to automate prospect assignment based on a prospect’s information and actions. Pardot Tutorial : Page Actions. So we’re going to simply type in our name of the Page Action and the URL you want the Page Action to be triggered on. Page actions are completion actions that are triggered when a prospect views a page. Add Connectors Add connectors to sync Pardot with third-party applications, like webinar services and Google AdWords. Welcome to the second edition of our Engagement Studio Vlog Series. Let’s evaluate several Pardot post-click landing pages and take a look at how well they persuade visitors to take action. 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