new technology, the Nike foundation, and celebrity endorsement. There is a fact; Nike was asserted in using celebrity endorsements in their advertisers and campaigns. As Nike has already created the brand image to the consumers mind, marketing managers always need to be alert to make sure to stable the brand image. Background of Nike: Nike is a universal brand, highly idolized by teenager groups and leading sports brand and supplier. To maintain its position in the athletic shoes market, Nike Inc., must address the opportunities and threats based on the external factors that … - Associates well with the supplier/alliance market, as they are able to sustain good relations/distributions and production materials. Nike campaigns are really effective. Amazon: Key Success Factors. Job shares through NIKE, Inc. Nike is successful due to its marketing strategy. Brand management is one of Nike’s many strengths. In terms of creating a highly-flavored psychological value in the consumer mind, they should assure chipping in helping the many current disasters. Anyone’s shortlist of the world’s leading brands would surely include Nike, the global icon for the athletic shoes. Nike reduced its production cost by importing shoes from abroad. (309). The company focused on delivering high quality running shoes designed especially for athletes by athletes. They focus on creating meaningful stories to build a loyal fan base. Nike sponsors numerous high profile sports and athletes teams around the globe with the greatly recognized brand name of "Just Do It" and the Swoosh logo. Nike deals with only one product line; which is footwear. In product development and creation, Nike involves three stages i.e. 1. The Social environment that Nike enjoy… What recommendations would you make to their senior marketing executives going forward? Like Nike Responded to trends and changes in consumer preference by adjusting the mix of existing product offerings, developing new products, styles and categories, and influencing sports and fitness preferences through its aggressive marketing. Of course, there are only a few factors which affect Nike with regard to this, but they are worth stating: Nike’s mass production factories are, without a doubt, harming the environment. Nike's success lies in its ability to keep the brand modern and relevant in an ever-changing marketplace. Nike can make footwear for the old and child also. Brand reputation can effectively enhance revenue. by mbalectures | Jan 7, 2011 | Strategic Management | 3 comments. Carefully crafted ads aim to evoke particular feelings and make the Nike products more meaningful through the eyes of the customers. ...What have been the key success factors for Nike?Nike, originally known as Blue Ribbon Spots is involved in the design, development and worldwide marketing of footwear, apparel, equipment and accessory products which started its journey in early 1962.In nearly 200 countries with around 18,000 retail accounts Nike is now the largest seller of athletic footwear in the world. Required fields are marked *. Nike responds to consumer interest throughout the globe and continually appeals to changing demographics and new marketplaces in an intensely competitive industry. Nike Success. We've changed a part of the website. They are targeting only the young people customers. Aim: This proposal is focus on what is the main point of critical success factors of Nike in Hong Kong. Behind its success, among many factors two key factors can be easily seen which are Advertising and Marketing. They should diversify the pattern of shoes. Behind its success, among many factors two key factors can be easily seen which are Advertising and Marketing. This flag is the incentive for the people, and the philosophy behind the energy and determination, is that everyone concerned, whether you are not athletes. It is positioned as an expensive product, premium-brand and selling well-designed. Nike marketed and advertised its products mainly through TV, magazines, and campaigns which also were effective and efficient. It is flourished in a culture that holds diversity and rewards thoughts. Nike has also made effective use of sports sponsorships. They should be cared of the marketing campaign of the spokesperson as if there are no anything unrealistic attitude highlights for which the people’s perception can be converted negatively. 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